News & Events > 2-Days Seminar On Efficient Export Marketing For Spices Exporters:

Announcing

Second

2-days seminar on

 

 

Efficient Export Marketing For Spices Exporters

How to spend less, export more and get best value out of every penny you spend on export marketing by using science of modern marketing – high-impact, tech-savvy, ultra low-cost tools of modern marketing.

Wed-Thu, June 24-25, 2015 at

Hotel Crowne Plaza, Cochin

The seminar aims at helping spices exporters spend less and export more–spend up to five times more without spending a penny more. There is no trick involved. There is no magic involved–only the science of marketing involved.

THIS 2-DAYS event is an industry-specific version of our 2-days training program on efficient export marketing of spices. The main idea of the seminar is that you do NOT need a truckload of money to do successful export marketing, that there are powerful ways of doing export marketing beyond participating in foreign trade shows and if you are one of those handful of exporters who participate in foreign trade shows you can multiply the benefits many times by using an integrated approach and if you are one of those majority of exporters who are NOT able to participate in foreign trade shows there is hope for you–there are extremely powerful, high-impact, ultra low-cost tools of modern marketing using which you can do high-impact, highly successful export marketing on a very low budget.

AS AN exporter of spices, what do you think–is the way you are doing your export marketing efficient? Are YOU satisfied with it?

 

If you are–congratulations!

 

However, if our over two decades of experience with export marketing, our research on export on spices and our recent visit to Cochin in which we interacted with officials of spices board and a focus group of exporters is any indication, and, if you are like most exporters, chances are, that you are

spending a lot more than you really need to and exporting a lot less than you can.

 

Does your export marketing begin and end with participating in a trade show? Are you in the name of export marketing just depending on the mercy of a few buying agents and sending introductory emails to a list of buyers? What makes you different from your competitors? Do you really have any competitive strategy? How much do you know about digital marketing – marketing using your website for marketing and using tools such as Linkedin, Facebook and Twitter marketing? Do you have even good marketing tools–a well-designed sales letter that gives your prospective buyers clear reasoning as to why they should buy from you and not from someone else, a well-designed brochure and a well-maintained database of your prospective buyers? Do you really believe that marketing is science and there is something like “efficient” and something like “inefficient” marketing or do you believe it is just a question of having or not having a truckload of money? Have you heard of 80/20 rule? If you honestly think about all these questions you can decide for yourself if there is a need for you to consider some change.

 

There is a saying in management–if you keep doing what you have been doing, you will keep getting what you have been getting. One definition of insanity, it is said, is keeping doing the same thing and expecting different results. If you keep doing your export marketing the way you are doing it right now, you will keep getting what you have been getting. And, if you are happy with it – be my guest.

 

Does your export marketing begin and end with participating in a trade show? Are you in the name of export marketing just depending on the mercy of a few buying agents and sending introductory emails to a list of buyers? What makes you different from your competitors? Do you really have any competitive strategy? How much do you know about digital marketing – marketing using your website for marketing and using tools such as Linkedin, Facebook and Twitter marketing? Do you have even good marketing tools–a well-designed sales letter that gives your prospective buyers clear reasoning as to why they should buy from you and not from someone else, a well-designed brochure and a well-maintained database of your prospective buyers? Do you really believe that marketing is science and there is something like "efficient" and something like "inefficient" marketing or do you believe it is just a question of having or not having a truckload of money? Have you heard of 80/20 rule? If you honestly think about all these questions you can decide for yourself if there is a need for you to consider some change.

Why attend?

What you will learn?

  • How you can export up to five times more without spending more?

  • How you can use the quality edge – how you can create a competitive advantage by acquiring superior knowledge of quality requirements and meeting them.

  • How to write sales letter that sell – how to prepare benefits-packed, logical and meaningful marketing messages that will bring business.

  • How to negotiate with foreign-buyers and handle some of the toughest objections.

  • How to save big money using high-impact, ultra low-cost, business to business database marketing?

  • How to save real big money using digital marketingmillion dollar email marketing secrets, secrets of doing successful export marketing using SEO, Linkedin, Google Adword marketing, Twitter marketing and more.

There is a saying in management–if you keep doing what you have been doing, you will keep getting what you have been getting. One definition of insanity, it is said, is keeping doing the same thing and expecting different results. If you keep doing your export marketing the way you are doing it right now, you will keep getting what you have been getting. And, if you are happy with it – be my guest.

This is NOT a sales message. We do not believe in selling. Like McKinsey, we do not sell. We simply help you buy. This is not simply a jugglery of words–we mean it.

 

 

 

Speaker

Ramesh C. Aggarwal

President, Growthmart Consulting Ltd.

Experienced professional and founder and CEO of Growthmart Consulting Limited, a boutique consulting firm specializing in efficient marketing techniques, high-stakes communication and strategy consulting. Has been conducting training programs on efficient export marketing and guiding exporters for 23-years, has extremely rich knowledge base and vast industry experience including experience of helping clients in USA, Europe and Asian countries.

Read more>

It was John Wanamaker, a U.S. businessmen, who said almost a hundred years ago that he knows that half the money he spends on advertising is wasted and said that his trouble was not knowing which half is wasted.

 

How about your export marketing? Is not the situation much more pathetic?

 

In fact, as researchers have found, even the 80/20 rule can be an over simplification and the situation in most cases is much more imbalanced–5% of export marketing dollars producing 50% of export sales. The training on efficient export marketing does no magic–it just helps you

recognize where you are wasting money and helps you make your marketing as near to zero-wastage marketing as feasible.

 

Information is power. Information if it timely, relevant, well-analyzed, well-presented and above all tailored to precise needs can define success and level of success. Not knowing which market is the right market for you means trying to sell in a market that will not buy from you. Not knowing who are your buyers means trying to sell to people who are NOT your buyers. Not knowing what their requirements means trying to sell them things they will NOT buy and telling them things they do NOT value. Not knowing how they buy means trying to sell them in a way in a which they will NOT buy and not knowing when do they buy means trying to sell them at the wrong time.

 

True, you cannot always have all this information but the crucial question is – are you trying to obtain the information that IS available and are you making efficient use of it.
 

Speaker

K. Shamsudin

Head-FMCG Divi. & Corp Head-Projects & Admin

NeST Group

Experienced professional with total experience of 25 years, has profound experience in consumer industries, Heads FMCG division of Nest Group, a group with 11 companies with a total turnover of 1400 crores with FMCG division having interest in spices, bottled drinking water, fruit juices & rice, headed systems management for ISO 22000 certification, Vice President of Cochin Special Economic Zone Industries Association.

Read more>

The current training program, a "2-Days Seminar on Efficient Export Marketing" has evolved from a four and a half months training course consisting of 36 sessions of three hours each. The course started in 1998 and consisted of down to earth practical advice on making a smart beginning by preparing a smart business plan before one starts, on choosing product, on choosing where to export, on understanding who can be your most profitable customers (market segmentation, targeting and positioning), on finding business information, on export pricing and payment methods, on direct marketing–how it can help you get best value out of every rupee you spend on export marketing , on different methods of international direct marketing, on creating direct marketing communications–direct mail packages, telemarketing scripts, direct response copy and managing inquiries; international marketing on internet, an economic tour of the world and business to business negotiations. Praising these classes, one participant, Mr. S.K. Pawa who left his job as regional manager of L&T to start his own venture wrote in a 4-page handwritten testimonial–“You have taught in 4-1/2 months what L&T did not teach me in 24 years.” At that time the program was conducted only at New Delhi, every Saturday and Sunday at two different places, in morning in North Delhi from 8-11 a.m. and in evening at South Delhi from 6.30–9.30 p.m.

 

The current 2-days program is a highly condensed and totally updated version of this program. It retains the most critical parts of the earlier program and new tools of marketing that were not available earlier --- especially all the advances in digital marketing.
 

As I said right in the beginning that we may help you export up to five times more without spending a penny more–there is no trick involved, no magic involved–only the science of modern marketing involved; modern marketing that is strategy driven, tech-savvy, uses high-impact, ultra low-cost methods of marketing; modern marketing that makes use of using internet research to discovering and defining a competitive niche that you can successfully defend, defining a meaningful competitive advantage that will logically convince your buyers to buy from you and keep buying from you and then using the power of modern computer databases and the power of awesome information technology available today to do literally zero-wastage marketing.

Quite Frankly, the program is NOT meant for everyone.

HONESTLY SPEAKING the program is NOT meant for everyone. As an old proverb goes, there is

Investment

Rs.12,500.00 per person

no royal road to knowledge. You will benefit from this program only if you have a serious desire to learn. There is no magic. You will NOT have five times increase in export just by attending this seminar. As I said right in the beginning, when I say that we can help you export up to five times

Register now>

Have questions>

more without spending a penny more, there is no trick involved, no magic involved, only pure science of modern marketing involved; modern marketing that is strategy driven, tech-savvy, uses high-impact, ultra low-cost methods of marketing; modern marketing that makes use of using internet research to discovering and defining a competitive niche that you can successfully defend, defining a meaningful competitive advantage that will logically convince your buyers to buy from you and keep buying from you and then using the power of modern computer databases and the power of awesome information technology available today to do literally zero-wastage marketing.