News & Events > 2-Days Seminar On Efficient Export Marketing For Spices Exporters:

Frequently asked questions

Second

2-days seminar on

 

 

Efficient Export Marketing For Spices Exporters

How to spend less, export more and get best value out of every penny you spend on export marketing by using science of modern marketing – high-impact, tech-savvy, ultra low-cost tools of modern marketing.

Wed-Thu, June 24-25, 2015 at

Hotel Crowne Plaza, Cochin

Investment:

Why is the fee so high?

First, it's an investment in yourself and not a cost. Second, even if you look it as a cost and find the cost to be high, the cost of NOT attending is substantially higher. It is because modern business is complex, competition in general and in spices export in particular is tough and if you are not armed with the right strategy you will spend a lot more money than you need to. Last, if you appreciate the fact a tremendous amount of research has gone into making this event possible, that money has been spent on marketing and that the event is being conducted in a good venue and includes lunch and two servings of tea on both days you will find that the we have attempted to keep the investment as reasonable as possible, allowing of course, to help us remain profitable.

Govt. agencies run courses that are free of cost, why are you charging for this seminar?

We need to charge for this seminar since we are NOT a government agency.

Is there any early bird discount?

No. We do not believe in gimmicks and we believe in maintaining a certain amount of decorum about our services. We believe that marketing of professional services has to be a little different from marketing of other products and services. That is perhaps the reason that in most countries, including India, professionals such as Doctors, Advocates and Chartered Accounts are not supposed to advertise their services.

In fact, we do NOT believe in selling our services. We only help people buy our services. And, this is more than a jugglery of words. We mean it. If you will read the last part of this event page, you will find that instead of putting in some discount or a strong call to action we have inserted an statement – "Quite frankly, the program is NOT meant for everyone". We mean it. There is no royal road to knowledge. You will benefit from this program only if you have a serious desire to learn. When we say that we can help you export up to five times more, without spending a penny more, there is no trick involved, no magic involved, no spoon-feeding of orders involved, only pure science of marketing involved; modern marketing that is that is strategy driven, tech-savvy, uses high-impact, ultra low-cost methods of marketing; modern marketing that makes use of using internet research to discovering and defining a competitive niche that you can successfully defend, defining a meaningful competitive advantage that will logically convince your buyers to buy from you and keep buying from you and then using the power of modern computer databases and the power of awesome information technology available today to do literally zero-wastage marketing.

What does the seminar fee include?

It includes tuition fee, two non-vegetarian lunches, two times tea with some cookies on both days of the event.

Benefits:

Will there be buyers attending this seminar?

No. The seminar will help you define a buyer selection strategy, tell you laser precise, highly cost-effective techniques to reach those buyers and help create competitive advantages that shall make sense to them and help you learn as to how you can communicate your message to those buyers in a meaningful way – a way that will make sense to them.

Let's face it – even if the event had buyers but you are not armed with clear reasoning as to why a prospective buyer should buy from you and not from someone else you will not succeed. Let's say I introduce you to a buyer who has been buying from a well-established export house for last ten years and the buyer ask you as to why should he buy from you–what logical answer do you have?

As an old proverb goes, "Give a man a fish and you feed him for a day, teach him how to fish and you feed him for life." The seminar is aimed at teaching you fishing not giving you a fish. It is aimed at helping you learn essentials of highly cost-effective, tech savvy modern marketing which will help you grow a successful export business.

Govt. agencies run courses that are long duration. What shall I be able to learn in 2-days?

Mark Twain once said, "This letter is long. I did not have time to make it short". Abraham Lincoln once said, "If you want me to take a speech for 15-minutes, I need one month to prepare, if you want me to speak for an hour, I need a week and if you want me to speak for whole day long, I'm ready right now." Brevity, it is said, is the soul of wit. Even this course is a highly condensed version of an earlier program of 36-sessions of three hours each. It is aimed at giving you fast, practical help based on solid research. We have invested an enormous amount of time to do so – to give you really nuggets of pure gold that shall help you learn essentials of cost-effective, tech savvy modern export marketing in two-days – techniques that you can straight away put to use.

I closed down my spice export business because of tough competition; will I be able to restart?

Yes. Certainly. You will be able to start and you will be able to start on a solid footing. Let me also tell you how: the market is made up of all type of buyers seeking different kind of benefits. The program shall help you understand how you can analyze your own strength and weaknesses, identify and develop some meaningful competitive advantage that you can successfully sustain, choose a buyer group to whom those advantages shall be meaningful, create scientific and logical marketing messages that will make sense to those buyers and connect with those buyers in meaningful and cost-effective ways.

What is your motive in conducting this seminar – are you simply trying to collect fees?

We all need to make money and we feel there should be no shame in it. We hope you too wish to become rich. However, our aim goes far, far beyond making money. We are here to make this world a little better. Our mission is to create awesome value that will last – to find innovative, knowledge-based solutions to complex human problems and to create wealth that shall work as a tool.

Export marketing is generally considered to be expensive. It is generally assumed that unless one has money to participate in foreign trade shows, go abroad frequently and spend a ton of money on other expensive methods of marketing success is not possible. Our aim in conducting this seminar is to explode that myth. To tell people that one does NOT need a truckload of money to do highly effective export marketing, that it is possible to do high-impact, highly successful export marketing on a very limited budget, that it is possible to do so using science of modern marketing and that you don't need a Harvard MBA to do that. All that is needed is some serious interest in learning.

Payment options:

Why can't I pay the fee using my credit card/debit card?

We apologize. This facility shall be available in future. Right now, we request you to pay the fee either using net banking or by depositing the amount in our bank account.

Still have more questions?

You are welcome. As we said, we don't sell our services. We are here to help you make an informed decision. Kindly email us your questions at growthmart@gmail.com and we shall get back to you as soon as possible.

  • Fee:
  • Govt. agencies run courses that are free of cost why are you charging for this seminar?
  • Is there any early bird discount?
  • What does the seminar fee include?
  • Benefit:
  • Will there be buyers attending this seminar?
  • Govt. agencies run courses that are long duration. What shall I be able to learn in 2-days?
  • I closed down my spice export business because of tough competition, will I be able to restart?
  • What is your motive in conducting this seminar – are you simply trying to collect fees?
  • Payment options:
  • Why can't I pay the fee using my credit card/debit card?